The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks скачать в хорошем качестве

The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies. Tickets available at www.nordicgrowthsummit.tech Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials:   / avidlyhubspotsolutions     / avidly_agency     / avidlyhubspotsolutions