Rebranding my own agency: the good, the bad, and the retro-future скачать в хорошем качестве

Rebranding my own agency: the good, the bad, and the retro-future

It’s been two years since I started Dawn, and it was time for a change. Building brands for others for over a decade is one thing, but doing your own branding is a completely different challenge. In this video, I’m taking you behind the scenes of the rebrand of Dawn—from the initial "Brand Personality Test" to the final lines of code on our new website. What’s covered in this video: The Identity Crisis: Why talking about your own business is so difficult and how we sharpened our message. The Creative Process: Working with Phil Gibson to find our "retro-future" aesthetic inspired by sci-fi books and Looney Tunes. The Website Build: Collaborating with Ike Butler to create an expressive, technical, and playful digital home. The Business Pivot: Shifting from a subscription-first model to a project-led foundation (6-8 week sprints). Featured Collaborators: Phil Gibson (Brand Design): Founder of When, a creative practice in Brooklyn. Ike Butler (Web Design & Dev): Brand designer and developer. The New Dawn is live: https://dawn.la/ If you’re a founder or creative currently second-guessing your own brand, I hope this process provides some insight into the "messy middle" of a rebrand. #AgencyLife #BrandDesign #WebDevelopment #FounderJourney #CreativeProcess #RetroFuture