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With Sydney Gayle (Sr Associate, MDM and Advisory Services, KPMG, USA) Most enterprises think their data problems are tooling problems. They are not. Decisions break when the business, the data teams, and the delivery teams are not seeing the same reality — so the “truth” never survives the handoffs. The result is predictable: great solutions, weak adoption, and a last-minute scramble a few weeks before UAT. Watch the episode: Find URL in the comment. Sydney and I went deep on what actually causes breakdowns in real programs (especially MDM and large-scale migrations) — and what to do before the project becomes a fire drill. Key ideas we explored:• Tools do not create truth — shared perspective does• Many organizations ship “go-live” but never ship adoption• Business often returns to spreadsheets because the solution was never made legible to them• Data quality is not a big-bang project — it is a program, guided by the decisions you need to make• “95% quality” is meaningless unless you define: quality of what, by when, and for which outcomes• The most valuable work is often peripheral: talk to the extra person, watch a day-in-the-life, hear the squeaky wheel• When teams align on perspective and decisions, adoption becomes the natural byproduct Sydney’s framework for getting projects back on track was refreshingly practical: 1. perspective (earn it, do not assume it) 2. experience (build credibility by understanding how work actually happens) 3. decision (make the solution feel collectively owned, not imposed) 4. adoption (the “freebie” if the first three are done right) One line that stayed with me:Most data and AI programs do not struggle because of bad tools or bad talent. They struggle because nobody stops to listen. If you are leading AI, MDM, governance, or any data modernization program: pause for a moment and ask yourself — are we building a solution, or are we building shared truth? #AI #DataStrategy #MasterDataManagement #MDM #DataGovernance #DataQuality #DataMigration #ChangeManagement #Leadership #LetsTalkAboutData