A Data Driven Approach to Communication and Outreach скачать в хорошем качестве

A Data Driven Approach to Communication and Outreach

Yuqing Zhou's 2021 Junior Fellows project involved working with the Office of Public Information and Education at the U.S. Copyright Office to assist with its communication and outreach efforts. The main goal was to conduct a data-driven evaluation to help the Office optimize its communication and outreach strategies. To support this effort, Zhou extracted 2020 employment data provided by Bureau of Labor Statistics to 1) locate the types of creators and potential copyright holders in the United States at the state and sub-state levels, and 2) generate a five-year trend analysis (2015-2020) to identify where those creators and copyright holders were growing. Examining the target audience enables the Office to better refine its engagement approach as well as reflect the effectiveness of its current outreach efforts. Ultimately, this user center approach helps the Office to precisely target, understand, and serve its audience. For transcript and more information, visit https://www.loc.gov/item/webcast-9873