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Filmmakers are still marketing like it's 1999. Meanwhile, musicians have figured out how to survive the streaming era. Here is why we need to steal their playbook. The film industry is having its "Napster Moment." The old models of distribution are collapsing, and most filmmakers are burying their heads in the sand. In this video, I break down why the "Artist" mentality is keeping you broke, and how to adopt the "Musician's Business Model" to build a sustainable career in the creator economy. 0:00 Why Filmmakers Are Bad at Marketing 1:07 What Musicians Know That We Don't 3:07 The "Napster Moment" for Film 5:01 The "Artist" Trap (Why We Hide) 7:16 The Data: Music vs. Film Growth 8:44 The Business Model is Broken 10:47 How to Diversify Revenue (Like a Rapper) 12:30 Practical Step: Get on Camera 13:15 Conclusion: The Future is Hybrid Get my newsletter: https://marislidaka.substack.com/ Take the Creative Sustainability Scorecard: Are you building a Burnout Machine or a Creative Engine? Find out in 2 minutes: https://creativesystem.scoreapp.com Get the Filmmaker Launch Kit ($29): The exact folder structure and checklists I use to direct my films: https://maris-lidaka-shop.fourthwall.... About Me: I’m Maris Lidaka, a filmmaker and director with 20 years of experience. I help purpose-driven creators build sustainable careers without waiting for permission from Hollywood. Connect Instagram: / marislidaka LinkedIn: / marislidaka Website: https://www.marislidaka.com/