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#003 - Are you ready for some tough love? Here’s the truth: Building a pretty website and posting on social media isn’t nearly enough to develop a sustainable pet photography business. Overreliance on “organic marketing”—customers naturally finding their way to your website through search or social—is a common mistake among new pet photographers. In today’s episode, we’ll talk about ways to extend your reach beyond organic marketing. What To Listen For: • What type of organic marketing you should focus on • How to capture valuable leads from your website • The right way—and wrong way—to use model calls • One simple thing that will increase the conversion rate of your offers • How to let go of email unsubscribers with love :) Tune in to learn about lead magnets, urgency, and other important tricks to succeeding at your trade! Resources From This Episode: Hair of the Dog Academy YouTube channel – / @nicolebegleyedu HOD Podcast – Episode 1 (What Procrastination Really Means) – https://hairofthedogacademy.com/podca... Hair of the Dog Academy – https://hairofthedogacademy.com/academy/ Hair of the Dog Pet Photographers Facebook Group – https://hairofthedogacademy.com/fbgroup The HAIR OF THE DOG ACADEMY offers comprehensive educational resources and courses for aspiring and professional pet photographers on post-processing, pricing, marketing, business and more. Subscribe to our channel for more pet photography business tips, editing tutorials and a lot more! JOIN THE PARTY: 🖥Join our pet photography Facebook group - / hodcommunity 🕸Looking for more pet photography resources? Website - https://www.hairofthedogacademy.com 📖Grab my book! Pet and Horse Photography for Everybody - https://amzn.to/2sbfM2U 🙋♀️Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy - https://www.hairofthedogacademy.com/a... 📸Check out my gear. I'm sharing my gear, along with what I take on sessions - https://www.amazon.com/shop/hairofthe... 📱Instagram - / nicolebegleyphotography *Want to be featured on IG? Share YOUR work on IG with #hairofthedogacademy // SUBSCRIBE FOR MORE TIPS: / @nicolebegleyedu What's your favorite marketing strategy so far that you are currently practicing in your photography business? Did you enjoy this podcast episode about organic marketing? Share with us your thoughts in the comments below! ____________________ #HAIROFTHEDOGPODCAST JOIN THE PARTY: 🤩 Join our free pet photography community for tips, resources, and connections: https://www.hairofthedogacademy.com/c... 🖥 Looking for more pet photography resources? Check out our website: https://www.hairofthedogacademy.com 📸 Check out my gear and my favorite books. https://kit.co/nicolebegley 📖 Grab my book! Pet and Horse Photography for Everybody https://amzn.to/2sbfM2U 📱 Connect on Insta - and see what some consider too many stories featuring my horses: / nicolebegleyofficial 📸 Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! https://www.hairofthedogacademy.com/a...