Exclusive Wayne Boich, the mastermind behind Reserve, elevating Pádel globally скачать в хорошем качестве

Exclusive Wayne Boich, the mastermind behind Reserve, elevating Pádel globally

The rise of padel as a major sport in the U.S. has a name: Wayne Boich. An entrepreneur and investor behind Reserve, one of the key brands expanding padel clubs, competition, and community culture across Miami, the United States, and the world. During our interview, we had the chance to discover his unique vision for padel, his commitment, and ambition to take it to new heights. The upcoming Reserve Cup it's the symbol of a new way of understanding and promoting pádel. We explored the business vision, community-building, player recruitment, and cultural significance of padel, offering unique insights valuable to sports entrepreneurs, community builders, and new media creators looking to understand sports brand growth and athlete engagement in emerging markets. Mr. Boich has played for the USA team, founded several ventures during his professional life, and attracted two #1 players, including Juan Martín Díaz, who held this crown for more than 12 years, and Arturo Coello, who is the King of Padel nowadays. 00:00-03:25: Origin story of Reserve and Wayne Boa’s introduction to paddle tennis Wayne Boich shares how he discovered padel in Europe in 2013 and realized the sport’s limited presence in the US. He formed friendships with top players, including Juan Martin Diaz, recognizing the sport’s potential. He emphasizes padel's appeal in making players feel athletic at any age and started to see it as a promising business opportunity post-Covid with the 2022 World Padel Tour tournament. 03:25-06:35: Reserve’s vision, community focus, and brand expansion Reserve is designed to go beyond traditional club ownership, focusing on building a passionate, engaged padel community through membership and quality experiences. Currently operating multiple clubs in Miami and New York, Reserve also launched apparel and tournaments (Reserve Cup) to showcase pro talent and engage fans year-round. 06:35-08:15: Creation of Recruit and its strategic role in player management To grow the highest level of padel in the US, Reserve founded an agency called Recruit to manage select pro players using a strategic, growth-oriented approach. Recruit aims for quality partnerships to support players and help popularize the sport domestically and internationally. 08:15-10:20: Recruitment of Arturo Coello and its significance Reserve identified Miami as the perfect first club location and decided to recruit the world’s top player, Arturo Coello, to be part of this transformation. Wayne recounts the process of building trust with Arturo, overcoming doubts, and highlighting the move’s long-term impact on the sport’s history in the US. Arturo’s forward-thinking attitude and respect for mentor Juan Martin Diaz embody the synergy fueling Reserve’s vision. 10:20-14:00: The partnership’s impact and Wayne Boa’s reflections on legacy and purpose Mr. Boich explores the cultural resonance of having both Arturo and Juan Martin at Reserve as icons for the sport’s growth and popularity. This partnership is a dream come true, reinforcing Reserve’s narrative strengths. Wayne reflects on his personal journey balancing business, legacy, and passion, acknowledging the stress but embracing the privilege of promoting the sport and building its legacy in the US. Key Points Reserve focuses on crafting a vibrant paddle community, not merely on the number of clubs, to promote membership engagement and high-quality experiences. Reserve Cup, starting in 2024, builds visibility for US paddle tennis by hosting professional tournaments showcasing the world’s top players. Recruit agency strategically represents pro players to grow padel's profile in the US and globally, prioritizing quality over scale. Signing top-ranked player Arturo Coello to Miami’s Reserve club marks a historic shift for the US padel scene. Wayne Boich views this padel endeavor as legacy-building beyond business success, highlighting the sport's emotional and cultural significance as it grows.