IntLex 161, 2/10/26. Саймон Литвин. Творчество как навык, или развитие творческого воображения. скачать в хорошем качестве

IntLex 161, 2/10/26. Саймон Литвин. Творчество как навык, или развитие творческого воображения.

Simon Litvin. Creativity as a Skill, or Creative Imagination Development Creativity is the ability to create something new (Webster’s). Creative Thinking is a combination of logical form of thinking that is based on perceived rules, algorithms, judgments, and deductive inferences with intuitive form of thinking that is based on subconsciousness, imagination, and fantasy. Logical and intuitive thinking are not only mutually complementary aspects of the single process of inventive thinking, but also merge in the course of this process. In common understanding, creation is a non-reproducible process. It means that a talented person who created a new item (a piece of art, a novel, or an invention) cannot guarantee that he/she is capable of repeating this process again. Quite the opposite, the process of work of a craftsman (jeweler, blacksmith, tailor, etc.) is fully reproducible. A craftsman has a set of tools and a well-developed process that can be verbalized and transferred to other people. The TRIZ mega-objective is to substitute a pure creation with a kind of craft. One of the hypotheses of intuition is that a human’s brain follows certain stages while addressing a non-trivial problem. A person is thinking about the problem, trying to address it as is (trials and errors method). After multiple failures, a person consciously gives up, and the problem submerges into the subconscious level. On this level, the brain builds a portrait of the ideal solution and continues to develop some ideas. When suddenly one of the subconsciously generated ideas fits the portrait of the ideal solution, positive emotions break the thin barrier between the conscious and subconscious levels. That’s what psychologists call insight. TRIZ tries, instead of trusting a non-reliable subconscious mechanism, to apply tools that allow reformulating the problem, building a portrait of an ideal solution, and finding a way to make it practical. Intuitive thinking, as a whole, and creative imagination, as its major component, play three main roles in the invention creation process. 1. Imagination enables one to overcome gaps in logic (that are inevitable in the creative process), to switchover from a general hint suggested by one or another logical tool to a specific idea of a solution. In this sense, TRIZ does not reject insight or inspiration at all. Logical tools available in TRIZ simply lead an inventor to a non-trivial field, give a general prompt (or guiding suggestion), and then he/she has to generate a specific solution himself/herself. 2. Imagination enables one to overcome numerous psychological inertia barriers, which not only do not allow an inventor to find a non-trivial solution, but also do not allow even comprehending what is important in the initial situation and what is not. 3. And last, but not least, developed imagination enables one not to get scared by non-trivial and unconventional solutions, which are usually rejected by logical thinking as crazy and impractical ones. In particular, solutions derived from other fields of knowledge, in which an inventor feels uncomfortable, are usually rejected habitually. As Altshuller used to say, “Imagination for an inventor is like courage for a soldier”. Dr. Simon Litvin is one of the world's foremost experts on innovation methodology, including TRIZ, Value Engineering, Six Sigma, etc. He has more than 50 years of experience developing, teaching, and implementing innovative methods. He is one of the architects of advanced TRIZ methodology -GEN TRIZ. Dr. Litvin is a direct student and colleague of TRIZ originator Genrich Altshuller. Dr. Litvin is the main author of modern Function Analysis, Trimming, Feature Transfer, Function-Oriented Search, Main Parameters of Value Discovery and Creative Imagination Development. Dr. Litvin is the founder and President of GEN TRIZ, LLC, the biggest TRIZ-based company in the world. He led numerous international consulting projects for Fortune 500 companies such as Alcoa, British American Tobacco, Clorox, Colgate-Palmolive, General Electric, Intel, Kimberly-Clark, Mars, Novartis, Pepsi, Owens-Illinois, P&G, Siemens, Tyco, and Unilever. Dr. Litvin has over 110 publications to his credit, including 8 books and more than 30 patents. Dr.Litvin is a Vice President of International TRIZ Association (MATRIZ Official) and Chairman of MO TRIZ Master Certification Council. He is also a member of Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).