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Shuhei Yoshida, (President, Sony Computer Entertainment Worldwide Studios), Rex Crowle, (Lead Creative, Media Molecule (Tearaway & LittleBigPlanet)) and Paul Rustchynsky, (Game Director, Evolution Studios (DRIVECLUB)) were joined by Dylan Cuthbert (President and Founder, Q Games (The Tomorrow Children)) and Michel Ancel (co-founder and creative director, Wild Sheep (WiLD)) to discuss how gamers expect to encounter, consume and create their own content in videogames. The discussion covered a range of topics, from user-generated content and sharing to the new and innovative direction some games are being taken in. The panel agreed that this new generation of gamers expect more user generated content than ever before. Dylan Cuthbert pointed out that people are really enjoying games that they can mold to what they want to do, with many sandbox games becoming core games in this generation. Rex, meanwhile believe that this is representative of a trend towards collaboration between gamers and developers. Later in the discussion there was heated debate about what social really means to gaming. From Shuhei pointing to the subtle use of multiplayer in games like journey to Paul Rustchynsky’s point that gamers have an increasing influence over development through constant social contact before and after a game has been release.