The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew скачать в хорошем качестве

The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew

Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy. This episode explores key strategies to apply in each of the sales funnel phases - awareness, consideration, acquisition and retention. 00:00 Phill Agnew 2:42 Breaking Down the Nudge Marketing Podcast 5:08 The Framework to the Science of Marketing Course 6:58 Awareness and Countering the Sea of Sameness 13:23 Consideration and Social Proof 16:37 The Scarcity Impact 23:19 Reciprocation in Acquisition 31:59 Choice Overload and Simplifying Decision-Making 39:19 The Pratfall Effect and Highlighting Your Flaws 47:30 The Replication Crisis 49:57 Phill’s Parting Advice on Consumer Psychology ----- YouTube Notes SUBSCRIBE: https://www.youtube.com/channel/UCvhP... EPISODE SHOW NOTES & REFERENCES: https://engagemintpartners.com/scienc... About Flip the Switch By EngageMint: Flip the Switch is a weekly podcast where EngageMint Managing Partner David Millay, sits down with leaders in customer experience & employee experience to unpack the experiments they’re running, hear the trends they’re paying attention to, and tease out the principles from their careers that have made them successful. Those insights are then applied to the world of sports & entertainment. EngageMint is an advisory firm focused on customer experience, employee experience and fandom, guiding clients in the sports & entertainment industry. Founded and managed by former Disney leaders, EngageMint brings non-traditional thought starters and approaches to help clients improve customer service, drive efficient operations, and grow revenue. Connect with EngageMint and David Millay: Sign up for "FYInspiration Fridays" (EngageMint's email newsletter): https://engagemintpartners.com/tic-tacx/ Visit the Flip the Switch PODCAST: https://engagemintpartners.com/flip-t... Visit the EngageMint BLOG: https://engagemintpartners.com/blog/ Follow EngageMint on TWITTER:   / engagemint_   Connect w/ EngageMint on LINKEDIN:   / engagemint   Follow David Millay on TWITTER:   / davidmillay   Connect w/ David Millay on LINKEDIN:   / davidmillay