Strategy Management - Insights from Ansoff's New Competitive Strategy (Video скачать в хорошем качестве

Strategy Management - Insights from Ansoff's New Competitive Strategy (Video

Over the past few videos, we have introduced insights and learnings from strategy thinkers and experts to help planning teams evaluate their pre-defined strategies. In this episode we will continue these discussions and will analyze Igor Ansoff's perspective on strategy according to his book The New Competitive Strategy. Igor Ansoff was a distinguished Russian-American applied mathematician and business manager widely regarded as the father of strategic management. His emphasis on systematic strategic planning and his Product/Market Expansion Grid (Ansoff Matrix), fundamentally shaped the field of business strategy. His book provides a framework for actively shaping a company's future, urging a proactive approach beyond simply reacting to the market.