Young Media Atlanta In Conversation W/ LaToya Shambo | The Business of Content Creation скачать в хорошем качестве

Young Media Atlanta In Conversation W/ LaToya Shambo | The Business of Content Creation

LaToya Shambo is a marketing innovator, founder, and visionary leader shaping the future of multicultural media, creator partnerships, and digital strategy. As the Founder & CEO of BGD Media (formerly Black Girl Digital), LaToya has spent nearly a decade building a 7-figure creator marketing agency dedicated to amplifying diverse voices and driving measurable brand impact. Her work connects Fortune 500 companies—including Walt Disney World, Subaru, African Pride, Spotify, BET, and Walmart—to high-performing creators and multicultural audiences through culturally intelligent storytelling and ROI-driven campaigns. With 15+ years of leadership experience across digital media, advertising, and social strategy, LaToya has managed multi-million-dollar campaigns, led cross-functional teams, and developed scalable systems that support more than 1,000 creators nationwide. She is known for blending creativity, operational excellence, and data-backed insights to deliver consistent, high-performing results for brands and creators alike If you're looking for insight on how to make your mark in the multi-billion dollar creator economy, this conversation is for you. 👇 What's your strategy for pitching brands? Drop it in the comments — We want to hear your take. #ymainconversationwith #podcast #podcastinterview #youngmediaatlanta #latoyashambo #kimreveil #contentcreation #entrepreneur #entrepreneurship #business #businessadvice #media #blackgirldigital #femaleentrepreneur #womeninbusiness #atlanta _____ SUBSCRIBE    / @youngmediaatlanta   _____ FOLLOW YOUNG MEDIA ATLANTA Instagram | Threads | LinkedIn @YoungMediaAtlanta _____ ABOUT Young Media Atlanta In Conversation W/ Build the career of your dreams and learn from the world’s most successful media professionals. On Young Media Atlanta's official podcast, Founder, Kim Reveil, sits with some of the most intelligent and impactful media pros. Each episode unpacks their media journey, industry insights, and of course, strategies to success. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to create the media career of your dreams. ABOUT Young Media Atlanta Powered by young professionals for young professionals, YMA was birthed to support the future of media. We are the hub where young professionals find support and recruiters find top talent. Learn more at: https://youngmediaatlanta.com// 00:00:00 Introduction 00:00:45 Speed Round 00:02:45 Cringey Things Creators Do 00:04:40 Characteristics of A Successful Creator 00:05:53 What Should Be Included in a Pitch 00:09:15 What the "Big Companies" are Looking For 00:11:25 Ways to Get Involved in the Creator Industry 00:15:20 Owning Your Power as a Creator 00:16:30 Transition From Creator to Business Owner 00:19:30 Charging & Negotiating with Confidence 00:24:51 Soft Skills for Success