Mareike Bonitz: Using Storytelling to Create a Strong Product Culture скачать в хорошем качестве

Mareike Bonitz: Using Storytelling to Create a Strong Product Culture

Product leaders are in extremely high demand today, as more and more tech companies understand that strong product leadership is crucial for their success. Yet, not all organizations really understand that the role in itself is a strategic business function and end up giving neither enough space nor the right mandate to make decisions. This usually leads to a lot of frustration on both sides: The product leader is not being able to realize their full potential and the executive does not see the expected impact. In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. Here we explore concrete scenarios where storytelling can help you and provide you with actionable insights on how you can become better at it. --- ABOUT PRODUCTBOARD Productboard is the leading product management platform for customer-centric organizations. Today, thousands of organizations across the globe use Productboard to build the right products, faster. Now you can understand what customers really need, prioritize the most impactful product initiatives, and align everyone around your product roadmap. Learn more at productboard.com.