📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga💸 скачать в хорошем качестве

📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga💸

In today’s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetization - and understand the levers that can often help easily drive 30%+ improvements in ARPDAU. Key Highlights: 🤔 What is ad mediation? 🙋‍♂️ How mediation layers are connected to individual ad SDKs. 💡 Why prioritizing a waterfall algorithmically or programmatically can lead to suboptimal revenues. 📊 How eCPM floors work. 📞 How different calls in the waterfalls work. 🙆‍♂️ How many waterfalls an app should set up - and how an app should think about this. 👨‍🏫 How an ad monetization manager needs to find the right balance between fill rate and eCPM floors. 💵 Why ARPDAU is a more important metric than eCPM floor or fill rates. 🎮 How the depth of a game’s content pipeline defines its ad monetization strategy. 💰 How some games are built around rewarded videos. 🤷‍♂️ In-app ads can result in churn - and also incremental monetization: how developers should think about this. 🙅‍♂️ Why blacklisting competitors may not always be a good idea. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/... ** Check out our podcasts: The Mobile Acquisition Show http://MobileUserAcquisitionShow.com - feat. all things mobile user acquisition. http://HowThingsGrow.co - feat. inside stories of how technology evolves and grows. ** Get more mobile user acquisition goodies here - or engage us to run your mobile user acquisition activity: http://RocketShipHQ.com http://RocketShipHQ.com/blog **