The Psychological Trick Behind Every Great Ad - Richard Shotton скачать в хорошем качестве

The Psychological Trick Behind Every Great Ad - Richard Shotton

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed. We dive deep into marketing psychology explained: 00:00 – Introduction 02:35 – The Most Common Biases in Marketing (Explained) 06:06 – How Pricing Affects Perception and Sales 09:02 – What Neuroscience Reveals About Marketing Effectiveness 12:56 – Social Proof in Advertising – When It Works (and Fails) 17:29 – Why Being Noticed Is More Important Than Being Liked 27:55 – Why Authenticity Beats Perfection in Brand Messaging 30:41 – The IKEA Effect – Why Customers Value What They Build 34:09 – Moments of Truth: Key Points in the Customer Journey 38:22 – The Future of Marketing Psychology and Behavioural Science 42:41 – Career Advice for Future Marketers from Richard Shotton Whether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game. #MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds