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In recognition of Women’s History Month, host Josh Gregory sits down with Annalee Cate, CEO of the RCPA Fuel Card, and Grace Bay, CEO of Hello Truck Lease, to discuss their paths into the male-dominated logistics industry and what they’ve learned as leaders. They share how being young women shaped early client dynamics, how strong culture and open communication can improve performance, and why capacity—not desire—often limits leadership. The conversation covers the value of measuring what matters, using modern resources instead of reinventing the wheel, and how their companies solve everyday contractor pain points like fuel control and fleet cost volatility. 00:00 Show Intro 00:33 Meet the Guests 01:36 How They Got Into Logistics 03:38 Navigating a Male Dominated Industry 07:09 Leadership Style and Culture 10:43 Building Trust With Teams 12:18 Capacity and Communication Systems 14:30 Why They Built New Companies 16:52 Events and Subscribe Break 17:24 Leading Product Driven Businesses 18:28 Everyday Customer Moments 18:55 Shifting to External Focus 20:33 One Headache Off 21:04 Owner Habits for Success 22:24 Measure to Manage 23:44 New Baseline in Logistics 24:47 Advice for Women 26:27 Confidence Over Imposter Syndrome 28:24 Next Decade Reimagined 30:05 AI and the Human Edge 31:35 Women and People Centric Future 32:02 Closing Thanks and Takeaways 32:56 Building a Supportive Culture 34:33 Final Sign Off --------------------- • Learn more about route-based businesses: routeconsultant.com/learn • Register for a free event: routeconsultant.com/events • Contact our team: routeconsultant.com/contact