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Fred Martin has survived and outperformed markets for more than 50 years by adhering to the “laws of financial gravity.” He talks with William Green about the disciplined three-step process that has guided every investment decision he has made since founding his firm in 1997. This video clip comes from an in-depth episode of the Richer, Wiser, Happier podcast. To hear the full interview, visit William Green’s Markets & Life podcast library at The Investor’s Podcast: https://www.theinvestorspodcast.com/r... 🧭 Topics Covered • Fred Martin’s disciplined three-step investment process, written down when he founded his firm in 1997, and why a deep understanding of business fundamentals must come before forecasting or valuation. • How to estimate long-term intrinsic value and expected returns; why Fred builds detailed, seven-year financial models and uses fixed hurdle rates (12% for mid-caps, 15% for small caps) to avoid valuation risk. • Why patience and risk management matter more than prediction, drawing on the “laws of financial gravity,” the randomness of market timing, and lessons from bear markets, client psychology, and extreme risk mitigation. ⏱ Timestamps / Chapters 00:00 — Introduction: William Green introduces Fred Martin’s disciplined adherence to process and explains why this consistent, three-step investment approach has been central to his long-term survival and outperformance. 00:37 — Understanding the Business (Step One): Fred explains the first step of his process: understanding how a company actually makes money—its business model, margins, incentives, and complexity. He explains why humility and walking away from what you can’t understand is a critical part of risk management. 02:19 — Building the Financial Model (Step Two): Fred describes constructing a highly granular, seven-year financial model, built product-by-product and tested across multiple assumptions. He explains why this stage dominates the firm’s analytical effort and why the firm’s work often resembles private equity underwriting. 03:22 — Valuation, Expected Returns, and Hurdle Rates (Step Three): Fred explains how the final step converts intrinsic value estimates into expected returns, using fixed hurdle rates (12% for mid-caps, 15% for small caps). He and William discuss why avoiding valuation risk, adhering to a repeatable process, and accepting uncertainty around timing are essential for long-term success. Concluding Insights: Fred reflects on the two true sources of stock returns, the randomness of timing, and the necessity of patience. He expands the discussion to risk management, client psychology, and lessons drawn from rock climber Alex Honnold, emphasizing preparation, emotional control, and knowing when not to act. ✅ Connect with William Green • Website: https://williamgreenwrites.com/ • LinkedIn: / william-green-richerwiserhappier • Twitter/X: @WilliamGreen72 ⚠️ Disclaimer / Disclosures This content is for general informational purposes only. Opinions are those of William Green and do not constitute financial, legal, or professional advice. This clip comes from a William Green Richer, Wiser, Happier podcast with Fred Martin conducted in 2023. #️⃣ Hashtags #WilliamGreen #Investing #ValueInvesting #RicherWiserHappier