Ep. 2 | Navigating Brand Transitions: The Art and Science of Business Evolution скачать в хорошем качестве

Ep. 2 | Navigating Brand Transitions: The Art and Science of Business Evolution

What if the biggest opportunity for growth in your business started with a disruption? Today on The Uptick, we’re diving into the importance of reimagining disruption as opportunity, how to know it's time for change, what it takes to pivot without stumbling and why sometimes the smartest business move is letting go of the plan you thought you’d stick to forever. In our can’t-miss conversation with Sarah Sears, founder of the award-winning design firm S Design, we cover the ins and outs of navigating major business transitions. From restructuring her business model to helping clients face the vulnerability of a total brand redesign, Sarah has seen it all. If you’ve ever wanted to know how to lead your business through uncertainty without losing your team — or the thing that makes your business special — this one’s for you. About the guest: Sarah Sears is an award-winning branding and design professional and AIGA Fellow. Sears speaks at local and regional events about how branding, design and marketing are catalysts for business and organizational growth. Episode highlights: Balancing brand consistency and change Gain a deeper understanding of brand equity and why consistency in branding matters just as much as staying open to evolution. Plus, get actionable tips on how to shape perception and communicate clearly during rebrands. Rebrands, generational shifts and mergers Learn how to lead your business through major changes — whether it’s a rebrand, a generational shift or a merger — while honoring your roots and bringing your team along for the journey. Why stories matter more than slogans Discover how authentic storytelling has the power to build emotional connection, strengthen culture and turn customers into brand advocates. And learn how to make it a core part of your strategy. Catch new episodes of The Uptick Podcast every Tuesday. Credits: The Uptick is sponsored by Global Payments: helping businesses move faster, sell smarter and scale stronger. From the start-ups to the been-there-done-thats, our commerce platform helps millions of businesses around the world stay ahead, knowing we spent yesterday thinking of what customers need tomorrow. Because if it has anything to do with commerce, we’re Already on it.