What Startups Get Wrong About Branding скачать в хорошем качестве

What Startups Get Wrong About Branding

Marketing Mastery: Integrating Strategic Marketing with Design In this episode of CEO Authors, host Karl Taft interviews marketing expert Michael Pilla, founder of Pilla Creative Marketing. Michael shares his journey from graphic design to strategic marketing, emphasizing the importance of showing up with an 'empty cup' and focusing on client discovery. They discuss the unique challenges faced by startups and independent artists, the critical role of digital marketing, and leveraging AI as a tool for efficiency. Michael also highlights his dual businesses, emphasizing his passion for helping arts organizations through Clicks for Ticks. 00:00 Introduction and Host Welcome 00:33 Guest Introduction and Background 00:47 Journey into Marketing 01:00 Challenges in Design and Marketing 02:30 Ideal Clients and Startups 04:16 The Intersection of Art and Business 12:39 The Role of AI in Marketing 17:01 Mindfulness and Business Practices 17:57 Unique Client Stories and Strategies 20:11 Collaborating with Local Communities 20:59 Advice for Aspiring Restaurateurs 22:21 Upcoming Projects and Innovations 23:09 Special Guest Question Round 24:24 Work-Life Balance Debate 25:11 Contact Information and Closing Remarks ⸻ 🎯 Learn more about Michael Pilla: LinkedIn:   / mpilla   ⸻ 🎯 Learn more about Karl: Website: https://www.karltaft.com LinkedIn:   / kaleotaft   ⸻ CEO Authors is a Media Brand Podcast by Epic Studio Group // Production by John Zyle Saavedra // Editing by Francis Warren Navarro //