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Sneaker culture in India has evolved rapidly over the last few years - but how did sneaker content become a career? In this episode of In The Hood, we sit down with Sneaker Preacher - a sneaker-head couple documenting launches, collections and conversations around sneaker culture in India. From building a 300+ sneaker collection to balancing content creation alongside a full-time job, we talk about: The rise of sneaker culture in India How sneaker content became a serious space Can sneaker content really be a career? Brand deals and working with sneaker companies Building credibility in a tight-knit sneaker community Favourite places to shop streetwear This isn’t just about owning sneakers. It’s about how culture, content and community are shaping the future of sneakers in India. If you’re into sneakers, streetwear, content creation or building something in culture - this episode is for you. 🔔 Subscribe for more conversations on sneakers, streetwear, culture & entrepreneurship. 📍 Follow for more episodes of In The Hood Podcast