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How a Poor Boy Built Hyundai

Once a small construction firm in South Korea, Hyundai's journey to becoming a global auto giant is a remarkable testament to resilience and vision. The brainchild of a farmer's son, Chung Ju-Yung, the Hyundai Motor Company started in 1967 amidst a country in economic disarray. Despite early struggles, the creation of the Pony, South Korea's first car, sparked a belief in what could be achieved. Facing initial lukewarm responses in the global market due to perceptions of subpar quality, Hyundai didn't waver. Instead, they turned the tide by investing heavily in quality, design, and innovation in the '90s. A game-changing move was the introduction of a 10-year/100,000-mile warranty in 1999, a declaration of confidence in their own product quality. This drastically shifted the public perception, skyrocketing their sales and reputation. Today, Hyundai stands tall among the giants of the auto industry, proving that a commitment to continuous improvement, innovation, and customer satisfaction can turn even the most humble beginnings into global success. This is the Hyundai story - a story of rising from the ashes, defying odds, and manifesting dreams into reality. 00:00 Introduction 00:18 Early Struggles 03:21 Starting Hyundai 07:33 Making Cars Editing by - Revin Ray