$400M raised to grow chicken in a lab... but UPSIDE Foods' landing page fails скачать в хорошем качестве

$400M raised to grow chicken in a lab... but UPSIDE Foods' landing page fails

UPSIDE Foods has achieved something historic: the first FDA-approved cultivated chicken in the US. Real meat grown from cells, no slaughter required. They've raised over $400M, reached unicorn status, and their product could eliminate the need to kill 9 billion chickens annually. But their landing page? It's making basic mistakes and talking to visitors like investors rather than customers. In this Good Roast breakdown, I'm analysing UPSIDE Foods' homepage and sharing 3 critical fixes that could turn curious visitors into advocates for the future of food. Fix #1 – Hero: Say clearly what it is and what I should do next Fix #2 – Science: Swap “lab language” for “kitchen language” Fix #3 – Impact: Stop hiding the upside If most of your traffic comes from first time visitors, your job isn’t to sound smart, it’s to answer: What is this? How is it made? Why should I care? 💡ABOUT THE GOOD ROAST: This is part of my series where I break down landing pages for mission-driven companies. Quick, actionable breakdowns to help them turn better UX into better business results. 📈 WANT YOUR LANDING PAGE ROASTED? If you want honest feedback on your landing page conversion, drop your URL in the comments. 🔗 RESOURCES: → Test your landing page: https://80-20-landingpage.scoreapp.com/ → Work with me: conversion-haus.com #cultivatedmeat #labgrownmeat #upsidefoods #landingpage #conversionrate #CRO #foodtech #innovation #webdesign #marketingtips #goodroast