National Pork Board's Angie Krieger on Real Pork скачать в хорошем качестве

National Pork Board's Angie Krieger on Real Pork

With consumers questioning where their food comes from and what brands they can trust, the US-based National Pork Board rolled out Real Pork. “Real Pork, which is our new master brand, and that's fancy marketing speak for the new 'us' launched on September 1st," said Angie Krieger, vice president of domestic marketing at the National Pork Board. “Real Pork is all about our pork producers and the products that they raise for consumers. Consumers have a lot of choices today; it's a very cluttered marketplace. We want to get back to the basics - what our producers do on-farm to create an amazing product that lands on the consumer's plate.” Real Pork is about being authentic in how the pork industry tells its story. Pork products are beloved by people around the world and are the #1 consumed protein around the world. The industry plans to use that as an entry point to talk to US consumers about how their products are raised and how flavorful they are.