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In this episode of Frameworks for Growth, Vanta CEO Christina Cacioppo sits down with Steffen Tjerrild, co-founder and COO/CFO of Synthesia, to talk about what it takes to scale one of the UK’s fastest-growing AI companies. They explore the future of AI-generated video, how Synthesia built category-defining technology, and why European values may shape the next chapter of AI development. 🔑 Topics covered: 00:04 - Welcome and guest intro: Steffen Tjerrild of Synthesia 00:30 - What Synthesia does and why enterprises use it 01:35 - AI video, LLMs, and what's next for Synthesia 02:57 - The original vision: 2016 research roots 04:12 - What others missed about AI video 05:12 - Scaling content creation beyond Hollywood 06:22 - When the market caught on 07:36 - Defining the COO role at Synthesia 08:47 - Building a services team to accelerate adoption 10:56 - How customer insights shape product 12:39 - Synthesia’s customer-first evolution 13:43 - The highs and lows of creating a new category 15:31 - Building a mission-driven company 16:09 - How Synthesia’s mission evolved 17:33 - AI ethics, content control, and platform trust 18:31 - Synthesia’s AI safety framework: consent, control, collaboration 21:42 - Steffen’s regulatory wishlist 22:58 - Enabling brand-safe, aligned video at scale 24:00 - What we’re not talking enough about in AI 25:44 - Building in Europe and retaining top AI talent 27:49 - Pitching Americans on working in Europe 28:27 - Why Synthesia builds its own models 30:10 - How custom datasets create differentiation 31:48 - Avoiding novelty and prioritizing utility 33:11 - Finding product-market fit 34:05 - Breaking old paradigms of video production 35:33 - Lessons from startups in Zambia 37:10 - Using Synthesia in underserved regions 37:58 - Advice for founders in the "idea desert" 38:46 - Why the company didn’t die 39:17 - Founders should invest their own money first 41:03 - What Steffen looks for when angel investing 42:10 - Manual habits that keep Steffen grounded 42:47 - What he’s reading now and lessons from it 43:40 - Operator role models: Stripe’s founders 44:17 - Why 100% retention isn't always the goal 45:57 - Key operating metrics and evolving go-to-market 47:27 - What felt huge but wasn’t 48:38 - What seemed small but mattered 49:31 - Closing thoughts 🔔 Subscribe for more startup strategy and founder stories 👉 Follow us on all social media platforms: LinkedIn, X, Instagram, and TikTok 🚀 To learn more about Vanta helps startups scale, visit us at: vanta.com/startups #SteffenTjerrild #Synthesia #AIStartups #SyntheticMedia #EuropeTech #Vanta #frameworksforgrowth