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What does it really take to build a lumber business that lasts generations? In this powerful episode, Vadim Kovalev, sits down with George Schmidbauer Senior — the legendary founder behind the sawmills that are known in California and in the Schmidbauer family such as Schmidbauer Lumber, North Fork Lumber Company, and Trinity River Lumber. From humble beginnings to building some of the most respected sawmills in the West, George shares: ✅ How he got his start in the lumber industry ✅ The toughest moments he faced and how he overcame them ✅ Lessons from a lifetime in business and leadership ✅ The real public perception challenges our industry faces today ✅ Eye-opening advice for newcomers and industry veterans alike This episode isn’t just for sawmill insiders — it’s for anyone curious about what really goes on behind the scenes in the wood products world. 👉 Whether you’re a forestry professional, an entrepreneur, or just someone who wants to understand the realities of modern lumber production and their history, you’ll walk away with powerful insights and inspiring stories. 🎙 This episode is proudly sponsored by GMachine. Thank you to Greg Smith and Kerry Wilson at GMachine for supporting the Wood World Podcast and helping bring this episode to the industry. Check them out at gmachinecompany.com for leading solutions and expertise in sawmill technology. High Quality Sawmill Equipment. Specializing in Board Edgers and Gang Saws. In this deep, unfiltered conversation, 94-year-old George Schmidbauer Sr. shares the real story of California’s sawmill industry — from his start in 1948 to building Schmidbauer Lumber, Trinity River Lumber, and more. We talk legacy, leadership, wildfires, sawmill technology, and the biggest misconceptions the public holds about logging and forestry. 👇 Jump to key moments: 0:00:20 — 🔍 Public Perception vs Reality: The Truth About the Wood Industry 0:02:17 — 🌲 How George Got Started in the Sawmill Business (1948) 0:05:20 — 🪵 The Timber Boom Post-WWII and 14 Sawmills in Willits 0:10:40 — 📐 College, Marriage, Drafted, & Surveying Timberland 0:17:30 — 🏭 Early Sawmill Career & Learning the Business 0:22:20 — 🧭 Expansion Across CA, GA Pacific Acquisition, and Alaska 0:30:00 — 💼 Building Schmidbauer Lumber in Eureka (1971) 0:33:00 — 🪚 Acquiring Mist, Clatskanie, & Trinity River Lumber 0:42:00 — 📉 Selling Sawmills to His Kids: Legacy & Succession 0:53:00 — ⚙️ Curve Sawing, Stellite Tipping, & Modern Sawmill Innovations 1:04:40 — 🔥 Why Forests Burn: The Case for Active Forest Management 1:15:30 — 🌳 Why Thinning is Key & Why More Trees ≠ Healthier Forests 1:30:00 — 🏗️ Using Wood to Store Carbon — Better Than Letting It Burn 1:48:00 — 🌲 Old Growth vs Second Growth Realities & Misinformation 1:55:00 — 📈 Overproduction, Mass Timber, & the Future of the Industry 2:03:00 — 👨👩👧👦 Advice to the Next Generation in the Wood Business 🚨 Subscribe on ALL our channels for more stories from the factories, forests, and people driving the Wood World forward 👉 https://linktr.ee/Vadimkovalev 🤝🏻 Want to collaborate or have a story to tell? 🔗 Connect on LinkedIn: / kovalevvadim 📧 Email: vadim@kovaldigital.com 🌟 About Koval — My Agency: We specialize in delivering high-return, high-quality solutions for branding, business development, hiring, and training across the wood industry. 🌲 Improving the lives of people in the wood industry globally. 🌎 👉 Schedule a call at https://kovaldigital.com/ 🎧 *Listen to the Wood World Podcast on Spotify:* https://open.spotify.com/show/5aC26P3... --- #WoodWorld #Forestry #Sawmill #Timber #Lumber #Logging #SustainableForestry #WoodIndustry #MassTimber #Forest #Hardwood #Softwood #Woodworking #Sustainability #ForestryEquipment #ForestryMachinery #SaveOurPlanet