Why You Should NEVER Charge Ad Spend & A Rant On Streamlining скачать в хорошем качестве

Why You Should NEVER Charge Ad Spend & A Rant On Streamlining

Why you should never charge ad spend. One of the most common questions I get asked - full stop - is whether you should include ad spend in a client’s monthly retainer. The answer is an unequivocal, categorical, indisputable, NO. Never. No exceptions. Here’s why: When you start to take in money that’s not yours (not your service fee) - but someone else’s (Facebook), you can never discern between the two in your bank account. It’s a logistical nightmare. Then you get on to cashflow - when does the money come in? When does your client pay? What happens if you overspend? What happens if you underspend? What if, one month, it’s completely redundant spending the full amount you’ve invoiced for because of issues with the back end, and you end up having to return the money - or hold onto it? One of the very worst mistakes I consistently see people making is charging a flat fee - and then deducting variable amounts of ad spend from this. That’s insanity. One of the major benefits of owning an agency is that you have a reliable monthly income - this messes with this. All of this is indicative of an agency that’s unable to scale. It’s weighed down by complexity, offering way too many services The key to scaling your agency is simplicity. Strip down your agency, then scale it. ------------- Book your free discovery call with the GrowYourAgency team: https://growyouragency.com/discovery-... Watch the free Zero To Hero Agency Masterclass: https://growyouragency.com/free-train... ___ Agency Incubator, Open For Enrollment Now: https://growyouragency.com/enroll-now ------------- Hey! If you’re new to the channel… my name is Iman Gadzhi. I own a digital marketing agency that does $100k/pm+ and an E-Learning business that does $150k/pm+ I’m on a mission to reform the education system by delivering the best online programs in the world. Follow me on Instagram here:   / imangadzhi   Follow me on Facebook here:   / imangadzhi   Follow me on Twitter here:   / gadzhiiman   Subscribe to my YouTube channel here:    / @imangadzhi   Subscribe to my Extended YouTube channel here:    / @imangadzhiextended   Read more about my story here: https://growyouragency.com/iman-gadzhi/ ///Get your ClickFunnels 14-day free trial here: https://growyouragency.com/clickfunne... \\\\ ------------- If you would like to work with my marketing agency, you can find out more here: https://iag-media.com/ ______ GrowYourAgency.com is the home of Agency Incubator, Iman Gadzhi’s flagship digital marketing and SMMA course, helping everyone from students, dropouts, entrepreneurs, and existing agency owners build their own social media marketing agencies. The course offers a step-by-step guide to finding and selling to clients, delivering results for your clients, and running a successful social media marketing agency. #ImanGadzhi #FacebookAdvertising #SMMA