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January enrollment is the biggest growth opportunity for music schools. In this video, David Martin shares proven January enrollment strategies for music schools—the same approach that helped him grow his music school to multiple locations and over 1,000 students. Based on real enrollment data (not trends or opinions), David explains why January consistently produces more leads and enrollments than any other month, and what music school owners must do to capture that demand. You’ll learn how to: Increase music school enrollment in January and early in the year Treat January like a true enrollment season, not just another month Focus your music school marketing on the channels that actually convert Allocate marketing spend when demand is highest Use visibility, not gimmicks, to drive consistent enrollments Create offers and deadlines that help families decide Follow up effectively so leads don’t fall through the cracks David also breaks down the 5 marketing channels that consistently drove 100+ January enrollments, including: Google Ads and local search for music lessons Re-engaging former music students Growing enrollment from current students and families Local signage that builds long-term visibility School flyer platforms that leverage parent trust This video is for music school owners, directors, and administrators who want to: Maximize January enrollment Plan for early-year or start-of-year enrollment growth Enroll more music students without adding unnecessary complexity January demand is real—but it’s also temporary. The schools that win aren’t doing more. They’re executing what works with focus and consistency.