Episode 37 - Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services скачать в хорошем качестве

Episode 37 - Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services

In this episode of McFarland Minutes, Natalie McFarland sits down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to founding Black Creek Innovations, and discusses her role at AgTexas. They delve into the impact of mentorship, understanding one's audience, and the importance of personalized marketing campaigns for diverse agricultural sectors. Highlights include Linay's compelling stories of customer interactions and the significance of custom music in branding. The conversation also touches on the unique challenges and fulfilling moments in the ag marketing industry. 00:00 Introduction to McFarland Minutes 00:37 Meet Linay Williams: Career Journey 01:10 Building a Business: From Internship to LLC 05:35 The AgTexas Experience 07:16 Campaign Highlights and Reflections 14:46 The Importance of Custom Music 17:15 Conclusion and Soft Launch to Monday