How to test Facebook Ads the Right Way скачать в хорошем качестве

How to test Facebook Ads the Right Way

Join Disrupter Academy: https://www.skool.com/disrupter-acade... ++++++++++++++++++++++++++++++++++++++++ This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale. BEST IN CLASS FRAMEWORKS FOR SUCCESS Learn from the Best Experts in the World: DisrupterSchool.com Chapters 00:00 Intro 01:26 Maximize Your Ad Spend: 5 Tips for Crafting Facebook Ads that Scale 06:02 Master Facebook Advertising: Discover the Top 3 Best Practices for Testing Your Ads & the 5 Most Common Mistakes to Avoid Resources: The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g Maximize Your Ad Spend: 5 Tips for Crafting Facebook Ads that Scale Tip 1: The headline is the first thing users look at after the creative stopped their scroll For successful ads, utilize clear, compelling headlines to provide context and drive engagement. It needs to give context to the creative that you've shown them and this should drive interest for engagement and result in a click with intent. Tip 2: Your 1st Impression Matters High-quality images and videos are key to making a strong first impression with your target consumer in your advertisements. You need to instill respect with your images and videos. Tip 3: Say what needs to be said Use ad copy to provide context and overcome objections, keeping it short and to the point to avoid losing the attention you've earned. You can also go very long form to tell a story and give context. I have often put in full reviews and links to other information. Tip 4: Positioning is EVERYTHING Adopt action-oriented language in your ad to directly address the needs and pain points of your target audience and communicate the value of your product or service. Tip 5: Ads Create Their Own Audiences, Scale with Variety To optimize ad performance, test various creatives, keeping in mind that there is no perfect format. Success and scale comes from a blended approach that allows for a curated multi-touch journey. Master Facebook Advertising: Discover the Top 3 Best Practices for Testing Your Ads & the 5 Most Common Mistakes to Avoid Best Practice #1: Never test with Post IDs Always begin testing with dynamic creatives. Utilizing individual post IDs and comparing them to each other can lead to competition within the data set, diminishing the potential results. Instead, focus on implementing a dynamic creative approach, where each iteration is mutually beneficial. Best Practice #2: Always use the 3:2:2 Method This approach includes three different creatives, two sets of copy, and two headlines, all with the same underlying concept, in order to achieve a specific business objective. By reducing the number of iterations, this method allows for more actionable data for Facebook to utilize and provides greater insight into what elements are most effective. Best Practice #3: Strategically Scale Efficiency or Reach When using dynamic creatives with the 3:2:2 method, comparing the results against high-performing ads and a control ad set, targeting only broad audience. The goal of this testing is to either enhance the performance of existing ads, or to expand the reach of the ads by increasing the audience Mistake #1: Using low-quality images and videos Low-quality visual materials can be detrimental to the impact of your campaign. Remember, this is the first interaction that potential customers have with your brand, so it is vital to invest in high-quality visual elements to make a strong 1st impression. Mistake #2: Over-Iterating on the Same Ad Concept Creating multiple ads that are aimed at a single customer segment may seem like a good strategy, but it can lead to ad fatigue, which can decrease the performance of the ads. Instead of repeating the same problem, it is more valuable to identify and solve new issues. Mistake #3: Exclusively using Direct Response Sales Copy Focusing too much on hard selling the product in ad copy can be detrimental to the campaign's success. Mistake #4: Lack of Clarity Being too ambiguous about the product or service being offered can be a major mistake. If potential customers don't know what they are being sold, they will not be interested in making a purchase. Mistake #5: Buying the Wrong Attention Having your content target the appropriate audience is a crucial aspect of creating an effective ad campaign.