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"Save the cat” refers to a moment, very early on in a story, where we meet or see our hero do something nice that makes us like him/her and say, “I want to follow this person's story.” It's important to have it because you want your audience to be sympathetic or empathetic towards your protagonist. Naomi Beaty, a screenwriting consultant shares her thought process of understanding her characters to truly know what their desires are. How can you apply these very techniques in your sales outreach? Get the book here: https://www.amazon.com/Save-Last-Book... Want to know when we post new sales training tips? Smash the subscribe button! Elvira Media Website: https://elvira.media Merch ~ Create Collection: teespring.com/stores/create-anything Every single dollar of anything sold goes straight back into content creation** Let's connect on LinkedIn: / mateoelvira1 Elvira Media LinkedIn: / elviramedia Questions about content or training? Shoot me an email! mateo@elvira.media Please find all the curated articles & videos linked below. Copyright Disclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use.