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Welcome to TikTok Product Preview for Q1 2026, a walkthrough of the latest TikTok advertising updates for North America, designed to strengthen how brands and agencies operate, create, and drive performance on the platform. In this preview, you’ll see new features and updates that: (1) Improve account integrity and compliance (2) Expand creative production and automation (TikTok Partner Exchange and Creative for Smart+) (3) Unlock deeper audience and market insights (TikTok Market Scope) (4) Strengthen mid-funnel performance signals (Brand Consideration Sds and Traffic Ads) The video is timestamped so you can jump directly to the updates most relevant to you: 0:00 Intro 0:55 Verified Business Accounts 2:01 Media Agency Designation 3:21 TikTok Partner Exchange 4:19 Creative for Smart+ 5:34 Market Scope: Shop + Web Funnels 6:19 Market Scope: Movie-Level Funnels 6:59 Market Scope: User Migration Analysis 8:06 Brand Consideration Optimization 8:56 Consideration Signals for Traffic Ads 9:41 Outro For questions about access and availability, connect with your TikTok Partner. Read more about these updates: https://bit.ly/49wmfYp #automation #tiktoktips #tiktok #businesstips #businessgrowth #advertising #advertisingagency #performancemarketing #performance #mediaagency #creative #businessstrategy #strategy