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THE SILVER REVOLUTION

More diapers for adults are sold worldwide than for babies. By 2050, there will be 420 million octogenarians living on planet Earth. Americans over 55 contributed 3.3 billion volunteer hours in 2016 - the equivalent of 78 billion dollars. So what’s going on? In 1890, life expectancy in the United States was just 40 years of age. Today, there is no country in the world, no matter how poor, where it isn't longer. Global life expectancy is now above 72 years, and in 30 countries in America, Oceania, Asia and Europe, the average is higher than 80. Medical advances and improved diets have given us an extra 15 years of life, and the silver generation are making the most of this time. They are working longer, creating new businesses to supplement their income. They are spending more, on health and leisure pursuits. They are giving more, volunteering with causes and NGOs they identify with. They are making the most of opportunities nobody thought existed.