Author Q&A: Marketing Communications in the Digital Age with Dr. Tracy Tuten скачать в хорошем качестве

Author Q&A: Marketing Communications in the Digital Age with Dr. Tracy Tuten

Join Dr. Tracy Tuten, author of Marketing Communications for a Digital Age, and Dr Karen Mishra for an exclusive conversation on how marketing is being transformed in the era of Industry 4.0. Dr. Tuten shares why she wrote a “new kind of textbook” that integrates digital, MarTech, measurement, ethics, creative strategy, and real-world case studies into every chapter. From programmatic advertising and ad fraud to influencer marketing, the PESO model, retail media networks, and the messy middle of the buyer journey — this book reframes what modern marketing education should look like. Marketing Communications for a Digital Age is available now: https://uk.sagepub.com/marcomms-tuten... More from Tracy Tuten: Now, your students can also learn through experience with the Hubro Marketing Simulation for POMDA.​ Request a demonstration or free trial to discover how the simulation can support your teaching of the text and boost your student's learning experience: https://uk.sagepub.com/en-gb/eur/mark...