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Bismillah and Before we dive in, a personal request… Your support helps us grow the channel and bring on even bigger guests. If this story moves you, please subscribe, turn on the bell, like, comment, and share this episode. In this episode, I sit down with Aykiz Shah, founder of Salaam Cola, to unpack her extraordinary journey. From rejecting a £108 million offer to taking a boycott-born brand global, all while navigating life as a niqaabi, mother of three, and wife. Aykiz shares a story of courage, conviction, and vision. Inside the conversation we cover: – Turning down a £108m offer and the pushback that followed – The origins of Salaam Cola and family boycott principles – Boycotting root causes and building real alternatives – Overcoming backlash while staying true to values – Unity within the Ummah and overcoming division – Charity, legacy, and global projects from schools to orphanages – Challenges as a female founder and trademark battles – Advice for sisters and the importance of family support 00:00:00 – Introduction and Guest Welcome – Aykiz Shah – Salaam Cola 00:02:13 – Turning Down the £108 Million Offer and Facing Pushback 00:07:00 – Origins of Salaam Cola and Family Boycott Principles 00:09:30 – Boycotting Root Causes and Creating Alternatives 00:11:20 – Overcoming Backlash and Staying True to Values 00:15:00 – Unity Within the Ummah and Overcoming Division 00:17:30 – Charity Work, Legacy, and Impact Projects 00:24:30 – Global Projects: Schools, Orphanages, and More 00:50:00 – Challenges as a Female Founder and Trademark Battles 01:16:00 – Advice for Sisters and Importance of Family Support