branding 101 learning path, learn marketing, marketing planning and branding basics, fundamentals скачать в хорошем качестве

branding 101 learning path, learn marketing, marketing planning and branding basics, fundamentals

branding 101 learning path, learn marketing, marketing planning and branding basics, fundamentals, and best practices. #learning #elearning #education [ebook-link] essential all-in-one business guide that helps you become a successful small business owner and entrepreneur. we make it simple to learn every step of the process of starting a business, from beginning to end. | download a free preview sample or get your full copy now. | https://leanpub.com/starting-up-your-... timestamps 0:00 | intro 0:05 | branding process 3:21 | defining customers 5:17 | defining products 6:28 | buying process 10:31 | analyzing market 12:38 | customers segmentation 15:22 | customers targeting 17:37 | value proposition 20:16 | setting goals 23:09 | 4ps model 26:04 | products / services 29:45 | setting prices 32:21 | communicating price 35:31 | promotional objectives 39:18 | promotional message 42:21 | social media marketing 46:10 | distribution channels 49:46 | designing distribution channels 53:10 | 4 p’s integration 55:54 | marketing definition 58:58 | planning phases 1:00:49 | defining a marketing plan 1:03:48 | b2b vs. b2c marketing 1:06:00 | designing business 1:07:25 | marketing scope 1:09:49 | competition 1:13:09 | teams 1:16:22 | sales team 1:19:53 | vendors 1:23:16 | budgeting 1:26:27 | key performance indicators (kpis) 1:29:23 | branding definition 1:32:18 | brand values 1:36:06 | brand drivers 1:40:11 | brand definition 1:44:51 | brand architecture 1:48:48 | brand personality 1:52:55 | brand customers 1:55:46 | customers beliefs 1:59:05 | value proposition 2:02:37 | brand name 2:06:33 | brand look 2:10:22 | customer experience 2:13:47 | internal 2:18:00 | brand book 2:20:27 | brand products 2:23:41 | external 2:27:02 | digital marketing 2:30:35 | product packaging 2:33:57 | brand performance 2:37:05 | brand equity 2:40:27 | marketing planning 2:42:57 | planning process 2:46:07 | marketing team 2:49:04 | situation analysis 2:52:56 | strategy section 2:56:59 | tactical section 3:00:27 | implementation section 3:03:26 | budget section