Branding Is Not a Design Exercise | with Fred Gionet скачать в хорошем качестве

Branding Is Not a Design Exercise | with Fred Gionet

Most water technology companies say they need branding. What they actually want is a better-looking logo. That confusion is expensive. In this episode, we cut through the noise and draw a hard line between branding, design, and communication in B2B water technology markets. Not from a theory perspective, but from real operator, engineer, and procurement reality. If branding is not a clear point of view, it collapses the moment a project is challenged internally. Especially when decisions are made under risk, cost pressure, and accountability. This conversation is not about aesthetics. It is about why most rebranding efforts fail long before design even starts. About Inside Water Marketing Marketing insights for water and wastewater technology companies. Hosted by Björn Otto, founder of Interius Solutions and creator of the Water Marketing Academy. Learn more: https://www.interius-solutions.com Water Marketing Academy: https://academy.interius-solutions.com Water Marketing Shop: https://shop.interius-solutions.com Subscribe for practical water marketing insights. 00:00 Understanding Branding in Water Tech 01:10 The Role of First Impressions in Branding 02:53 Branding vs. Communication: Defining the Lines 05:30 Archetypes in Branding: B2B vs. B2C 08:11 Customer Experience as a Branding Element 10:47 The Future of Branding in Water Tech 12:45 The Double-Edged Sword of Branding 13:43 Understanding the Client's Perspective 15:40 The Importance of a Clear Point of View 16:48 Redesign vs. Rebranding: What's the Difference? 18:33 The Role of Graphic Design in Branding 19:40 The Significance of White Space in Design 21:25 Examples of Effective Branding in Water Tech 25:23 Going All In: The Key to Successful Branding