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a 13-year-old stock boy turned his family's shoe store experience into a retail empire that makes customers wait in line for hours - and it's all because of retention marketing. ronnie fieg didn't build kith by chasing trends. he built it by making customers feel like they're part of something bigger than a transaction. in this video, i break down kith's three retention strategies: multi-sensory marketing - why kith puts an ice cream bar inside a fashion store tiered loyalty programs - how lifetime points create superfans who never leave post-purchase protection - the psychology of reducing buyer anxiety after checkout these aren't tactics for billion-dollar brands only. you can apply these same principles whether you're working with a small ecommerce brand or pitching retention strategy to your first client. let me know which part is most helpful so I can drop more videos you guys actually need! Links: Open Late Collective - https://openlatecollective.com Socials: 📷 / jess.cervellon 💼 / jess-cervellon 🎵 / jesscervellon Hashtags: #retentionmarketing #ecommercemarketing #customerexperience #loyaltyprograms #marketingstrategy #brandstrategy #retailmarketing #emailmarketing #marketingtips #digitalmarketing #customerretention #ecommercetips #marketingforbeginners #businessstrategy #dtcbrands #marketingstrategy #digitialmarketing