ISPO MUNICH 2017 - Sustainable Sports Fashion скачать в хорошем качестве

ISPO MUNICH 2017 - Sustainable Sports Fashion

In 1983, a UN Environment Commission defined sustainability as "a development that meets the needs of today's generation without compromising the opportunities for future generations." Small, flexible companies from the sports goods sector have taken up the cause of eco-awareness, usually from the word go, and the big firms in the industry are now following their example. Like Gore Tex, for instance, which has announced at the ISPO MUNICH 2017 that its future production will be PFC-free. Columbia has already made a move too and is represented at the trade fair with the blue-sign-certified pure-white Out Dry Extreme Eco. Woody Blackford: „When you make a jacket, you use a lot of dyes. Dyes pollute water. We wanted to make a jacket that was dye free. The reason why it’s white is that it actually has zero dyes.“ At Patagonia, known for its commitment to the environment, environmental protection has been a tradition ever since the company was founded in 1973. Ryan Gellert: „Our biggest interest is the health and wellbeing of the planet. First and foremost we’re all outdoor people, we love spending time in wild places and protecting those areas is far more important than business. You know the old saying „There’s no business to be done on a dead planet.“ Patagonia is calling for a rethink not only with regard to nature but also the value chain in the industry – their slogan is "reduce, recycle, repair, resell”. With their "Worn Wear" sustainability project, the Californians are therefore encouraging the repair of damaged functional clothing instead of purchasing new items. High water consumption, a lot of chemistry – that’s what dyeing has been like so far. The Swedish company "We are SpinDye" has taken a different approach. The company melts plastics, and the desired colour pigments are then added to the undyed material. This method could revolutionize the production of synthetic fibres. Martin Berling: "The advantage is that you reduce the water consumption with up to 80%, chemical usage up to like 85%. CO2 emissions go down 50%." So, sustainable collections and fair business are becoming more established in the sports goods sector all the time. That’s the view taken by Bergans, too. Christoph Centmayer: "For us, the most important thing in the area of ​​sustainability is developing durable products that offer their users the best possible function, so that they really use them, and for as long as possible, in order to reduce the ecological footprint." The Hemsedal hybrid jacket from the Norwegians features an impressive and clever combination of laminates, PrimaLoft and down filling. Indeed, textile-trend researchers are predicting that material mixes will be the next big thing. Soon, for instance, we’ll see Merino combined with synthetic fibres – premiering at the ISPO MUNICH! Soundtrack courtesy: the beach 2015 mix by Platinum Butterfly (c) copyright 2015 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/F_Fact/... Ft: debizzo