Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers скачать в хорошем качестве

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp’s experiences from his days as an early employee at Hubspot to now. Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way. Listen to more episodes of Modern Marketers here:    • Modern Marketers Podcast by Think with Google   You can also find us on Apple Podcasts: https://podcasts.apple.com/us/podcast... and Spotify: https://open.spotify.com/show/2frcKgP... At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along. Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. https://thinkwithgoogle.com/signup 00:00: Intro 00:42: About Kipp 03:02: Kipp’s favorite brands 03:44: What makes Kipp nervous 05:10: Joining Hubspot 07:24: Hubspot’s early days 08:54: How to make better B2B marketing creative 12:14: Reaching the B2B audience where they are 13:32: Setting expectations with your CFO 15:40: How to attribute your marketing spend 16:54: Securing the NCAA football championship sponsorship 20:29: How Hubspot uses AI 21:12: Importance of respecting data privacy 22:28: Conclusion