What If? Sports Sponsorships, TikTok Shop’s Ceiling, and a Creator–Retail Media Network Match скачать в хорошем качестве

What If? Sports Sponsorships, TikTok Shop’s Ceiling, and a Creator–Retail Media Network Match

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at:   / emarketer   For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode, click here: https://www.emarketer.com/content/pod... © 2025 EMARKETER Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. Join their journey with Viasat Ads. TIMESTAMPS 00:00 AD READ 01:00 FACT OF THE DAY 02:17 TOPIC OF THE DAY 03:02 Prediction 1: Major brands will sponsor end zones and backboards. 10:23 Prediction 2: TikTok shop is on track to crash the US e-commerce top 10. 17:44 Prediction 3: In 2026, Creators and retail media networks will begin to work together more visibly. 26:29 OUTRO