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To be a highly effective negotiator, you need to focus more on the other party than on yourself. This video is for you if you if you: • Don’t have a clear structure in place to be successful in negotiating • Are looking for fresh strategies to be more successful in negotiating • Want to know what the common negotiation mistakes are • Are having a difficult time handle objections • Don’t know what to focus on during the negotiation • Want to win virtually every business negotiation Every business owner will spend the majority of his/her career negotiating, whether it be with their customers or with their employees. Being able to negotiate is key to acquiring and retaining profit in any business. One of the biggest mistakes I’ve made as a negotiator is telling the other party what to think. It is critical when negotiating that you ask relevant questions and listen. You need to focus more on the other side than yourself. Here are six basics of negotiation: 1. Be Prepared 2. Have a Strategy 3. Know when to stop talking 4. Be Respectful 5. Find the influence 6. Close the deal Take these strategies and plan your negotiations carefully. This will help you win more negotiations and help you become more successful in your business.