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PESTLE Analysis is a core technique in the BCS Foundation Certificate in Business Analysis, but most explanations stay theoretical. In this video, I explain PESTLE step by step, exactly as it’s expected in the BCS exam, using a real product case study instead of a fictional company. I apply PESTLE to 1st Party, a real platform I’m working with, so you can see: How external factors influence product decisions How to structure a clear, exam-ready PESTLE What level of detail is enough (and what’s overkill) This video is part of an ongoing series where I apply BCS techniques to a real product, to make exam questions easier to understand and answer with confidence. 📄 Free PESTLE worked example: 👉 [https://drive.google.com/drive/folder...] 📘 BCS Foundation revision resources: 👉 www.BASTACK.com 🎵 For artists & creators: The product used in this video (1st Party) is also available for artists who want to own their audience and reduce reliance on social algorithms. 👉 Learn more & join the community here: [https://kpidon.cloud/1STPARTY]