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How DATA Transformed Spotify's Marketing Strategy
3 года назад
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How DATA Transformed Spotify's Marketing Strategy
Spotify is an excellent example of how data can be used in marketing. In this video, we explore their creative use of data in billboard ads. Plus, we take a close look at their Facebook advertising strategy. 📩 A weekly newsletter that reverse engineers marketing case studies: https://marketingbreadcrumbs.com/youtube Alex Bodman keynote at The Gathering 2020: • Spotify // Mad Meets Math: How Spotif... 00:00 Introduction 00:40 Billboard ads 03:25 Economics of Spotify 05:58 Facebook ads strategy ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ WHAT IS MARKETING BREADCRUMBS? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ They say success leaves clues. The goal with Marketing Breadcrumbs is to study brands that are doing marketing right and share what I discover with you. Disclaimer: Please always check with a professional before making any moves with your money. These videos are for educational purposes only. No official financial advice is being given. Affiliate Disclaimer: This description contains affiliate links. If you decide to purchase a product through one of them, I will receive a small commission at no extra cost to you. Thanks for supporting my channel :)
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