Скачать с ютуб How to stay relevant in the FMCG industry в хорошем качестве

How to stay relevant in the FMCG industry

About the keynote During her keynote, Annie talks about how to remain relevant and consumer-minded in the FMCG industry. She highlights the importance of "keeping the finger on the pulse", and understand what drives consumers to buy our products. She discusses the importance of putting the consumer at the center of the strategy, and to ultimately find how to solve their problems with our products. More about Annie Lucchitti Annie Lucchitti has spent the majority of her career in FMCG navigating a challenging landscape and keeping focused on building brands for long-term growth & sustainability. Across multiple companies, Annie has launched multiple new brands, re-invigorated heritage brands and launched over 100 products into supermarkets across the country. Today, Annie is leading the Streets & Weis Ice Cream portfolios to new heights at Unilever; specialising in local innovation and licensing with a strong love for consumer insights. About Cascade Cascade's Website: https://www.cascade.app/ Strategy Factory: https://www.cascade.app/strategy-factory #Strategy #StrategyFactory #Cascade #StrategyExecution