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Join the fastest-growing free community for AI-powered social media marketing 🚀 Built for business owners, marketers, and freelancers/agency owners to connect, get support, and access training. Join today: skool.com/socialmediacollege ABOUT THIS VIDEO: In this comprehensive masterclass, Jon Tanner from Social Media College dives into the top social media marketing strategies for 2025. Tailored for small to medium-sized businesses, the session focuses on the challenges and solutions for businesses looking to scale from consistent traffic and leads to significant revenue growth. Jon covers essential topics like niche marketing, increasing average order value and lifetime value, the significance of audience personas, leveraging AI tools, optimizing sales funnels, and effective use of paid advertising. He delves into establishing strong brand presence through organic social media and email marketing. Additionally, the video introduces SMC’s educational programs, resources, and coaching plans aimed at helping businesses master social media marketing. KEEP IN TOUCH: Instagram / socialmediacollege LinkedIn: / socialmediacollege Facebook: / socialmediacollege 00:00 Introduction to Social Media Marketing Strategy for 2025 00:22 Target Audience: Who This Masterclass is For 02:28 The Power of Social Media Marketing 03:46 About Social Media College and John Tanner 04:50 Foundations of a Successful Social Media Strategy 05:19 Niche Markets: The Key to Success 06:47 Increasing Average Order Value and Lifetime Value 08:57 Understanding Your Audience Persona 10:09 The Importance of Social Proof 11:34 Defining Your Unique Selling Points and Risk Reducers 12:37 Leveraging AI in Social Media Marketing 13:59 Focusing on Your Funnel and Follow-Up 16:34 Creating a Robust Conversion Funnel 21:31 The Mere Exposure Effect and Email Marketing 24:08 Developing a Solid Social Media Strategy 26:43 Choosing the Right Social Media Platforms 28:11 The Dominance of Facebook in Traffic Generation 28:36 Choosing the Right Ad Platform for Your Audience 29:07 The Importance of Being Discoverable on Google 30:20 The Shift from Organic to Paid Advertising 31:22 Challenges of Organic Social Media Marketing 35:10 Leveraging AI and Short-Form Video 36:19 Simplifying Ad Campaigns with AI 42:05 Building a Brand with Organic and Email Marketing 47:09 Options for Implementing Social Media Strategies 51:06 Overview of S& C Plans and Services