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Mick O’Dowd of Kepak

Mick O’Dowd of Kepak joined Irish Hereford Prime farmers in Athlone to share insights into Kepak’s cattle procurement, partnerships and forward-thinking supplier programs. With over 40 years of experience and plants across Ireland and the UK, Kepak remains rooted in farming communities. O’Dowd highlighted Kepak’s structured supply chain options, including the 2020 Beef Club developed with Tirlán. This innovative program supports 2,000+ farmers and offers bonuses, technical support and guaranteed pricing. Irish Hereford cattle are particularly valued in this system, offering up to €2.50/head in bonuses when fully in spec. Herefords meet key retail specs for weight, docility and finish, making them ideal for Kepak’s retail partners. With continued investment in research and innovation via Kepak Farm, O’Dowd emphasized: “We’re here to support systems that add value — and Hereford delivers.”