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Ultramarine blue, or “true blue,” was once more valuable than gold. In 1824, a synthetic version called French ultramarine made the color more accessible. But ultramarine blue made from real lapis lazuli can sell for over $60 an ounce today. Lapis lazuli is a bright blue semiprecious stone mined primarily in Afghanistan. When Business Insider visited the world's largest lapis lazuli mine there, its future was up in the air. So, how is the world's most expensive color made, and why are people paying for it? 00:00 - Introduction 00:58 - Creating Ultramarine Blue 02:00 - The Cennini Method 06:37 - Inside Lapis Lazuli Mines 08:15 - History of Lapis Lazuli Pigment 09:06 - Synthetic Options 11:11 - Credits ------------------------------------------------------ #ultramarines #trueblue #lapislazuli #semipreciousstones #colors #cennini #colormaking #pigments #stonemining #SoExpensive MORE SO EXPENSIVE VIDEOS: 19 Of The World's Most Expensive Resources • 19 Of The World's Most Expensive Resources... Why Japan Can't Keep Up With America's Matcha Obsession • Why Japan Can't Keep Up With America's Mat... Why Airport Food Is So Expensive • Why Airport Food Is So Expensive Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: / businessinsider Business Insider on Instagram: / businessinsider Business Insider on Twitter: / businessinsider Business Insider on Snapchat: / 5319643143 Business Insider on TikTok: / businessinsider How The World's Most Expensive Color Is Made | So Expensive | Business Insider