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In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem (https://www.stevenvanbelleghem.com/ab...) . Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture (https://amzn.to/4fu0NUo) . Here’s what we discuss: • How to know if your brand is truly customer-centric • The value of adding emotion to customer relationships • How details make the difference in your customer experience • The barriers that keep brands from being customer-centric • How to instill effective empathy in your customer experience • The secret to customer loyalty is being more loyal to your customers RESOURCES FROM THIS EPISODE: • Steven's website (https://www.stevenvanbelleghem.com/) • Steven’s book - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture (https://amzn.to/4fu0NUo) • Steven’s free resource - How to Become a Shiny Diamond Workbook (https://www.stevenvanbelleghem.com/di...) • Steven's YouTube channel ( / @stevenvanbelleghem ) • Steven on LinkedIn ( / stevenvanbelleghem ) • SIMPLE brand Podcast #35 - Create a Customer-Centric Experience (https://mattlyles.com/simple-brand-35...)