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In this episode of How You Slice It, we sit down with Peter Grippo of Brooklyn Square Pizza—a passionate, no-nonsense operator with four thriving pizza locations in New Jersey. From launching his first pizzeria just before 9/11 to dealing with health battles and industry changes, Peter drops an incredible amount of wisdom every pizza shop owner needs to hear. We talk real growth strategy, finding winning locations, staff loyalty, automation, Ozempic’s impact on the industry, and why your first pizzeria shouldn’t be your blueprint. This one’s a must-watch. Brooklyn Square Pizza: https://brooklynsquarenj.com/ Chapters: 00:00 - Intro to Peter Grippo & Brooklyn Square Pizza 01:09 - Peter’s Humble Pizza Beginnings in Brooklyn 02:18 - Opening a Pizzeria One Week Before 9/11 03:15 - Why He Rebranded to Brooklyn Square 04:26 - Staff Loyalty: 12-Year Employees & What It Takes 05:49 - Operating 4 Locations & Loving the Action 07:08 - Handling Bad Reviews with Integrity 08:23 - Becoming a Destination Location (Thanks to Dave Portnoy) 10:01 - Best Square Pizza in America? Peter’s Thoughts 11:10 - The Hidden Gem Pies on His Menu 12:39 - Why Big Menus Are a Mistake in 2025 13:52 - How He Finds New Locations the Smart Way 16:13 - Buying Out Failing Pizzerias & Making Them Work 18:25 - Training Staff Without Giving Up the Recipe 19:56 - Considering a Commissary for Scaling 20:48 - Running a Pizza Empire While Battling Cancer 22:21 - Why He’s Still in Love with the Pizza Business 23:03 - Ozempic, Weight Loss Drugs & Declining Food Sales 25:00 - What Automation Will Do to Pizza Shops 26:54 - Pizza Trends Through the Decades 28:11 - Why He Only Uses Slice for Online Orders 29:37 - Vendor Loyalty & Keeping Things Simple 31:10 - The Future of Pizza Business: AI, Tech & Change 32:39 - Advice for New Pizza Shop Owners 34:00 - Let the Customer Add Pineapple (Even If You Hate It) 35:55 - Outro & Peter’s Social Media Strategy More From The Slice Community: The Sauce: https://slice.com/community Facebook: https://fb.com/slicepizzaapp Owners Group: / pizzashopownersforum Slice believes that local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for these shops, empowering owners to build profitable businesses and remain at the heart of our communities. Learn more at slice.com.