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Unlock the power of Cohort Explorations in Google Analytics 4 with automotive digital marketing expert George Nenni. This tutorial demonstrates how to use GA4's Cohort analysis to measure return visitor patterns and evaluate the long-term value of different traffic sources for car dealerships. Learn how to: • Set up Cohort Exploration templates in GA4 • Analyze return visitor behavior by traffic source and campaign • Compare which channels bring car shoppers back to your website over time • Identify high-funnel traffic sources that drive repeat engagement • Avoid penalizing valuable traffic sources based solely on immediate conversion rates • Make data-driven decisions about marketing budget allocation 🚗 Perfect for understanding the car shopping journey's extended timeline 📊 Discover which traffic sources build lasting customer relationships 🎯 Stop undervaluing channels that create return car shoppers Why This Matters for Car Dealers? Car shopping is a lengthy process. Some traffic sources excel at bringing customers back multiple times before they convert. Traditional conversion tracking might undervalue these important touchpoints, but Cohort analysis reveals their true contribution to your sales funnel. • Visit www.generationsdigital.com for more automotive digital marketing insights • Find George Nenni's books on Amazon for comprehensive digital marketing strategies • Subscribe for more GA4 tutorials tailored for car dealers